When you are trying to juggle your own dental marketing alongside working long hours within your practice it can be extremely stressful. Never having time to yourself or to spend with friends and family can impact your mental health, so instead of letting things get on top of you, employ a professional to manage your online presence for you. You can rest easy and focus more on your practice and what matters most to you, whilst trusted professionals ensure that your website gets noticed by as many people as possible. Having a strong online presence will maximise the amount of people that you are able to reach online, and this in turn will increase the number of new patients that you have walking through your practice doors each month. It can sometimes take time to create a strong online presence, but there are multiple things that can be done to increase your chances of getting seen on both Google’s results page and social media platforms.
Is your website adapted for mobile use?
Unfortunately these days word of mouth advertising will not be enough to gain you the amount of new patients each month that you desire. A majority of people discover the things they know and places they visit through their mobile phones now, so being online is imperative. However, just being visible online unfortunately is not enough either. As well as having a website that looks great, a professional will explain how your site needs to be mobile friendly too. Half of the people who are searching for something on Google will be doing so from a mobile device, and Google itself optimises its results for every single search that is carried out. This means that if someone is using a smartphone or tablet to search for something, the results that Google places in its highest positions are likely to be webpages that have been optimised for mobile use. This means that if you want a chance to secure the number one result spot and maximise your website traffic it’s a good idea to make sure you have a mobile version of your website.
Benefit from being on social media
Social media is no longer just for individuals to use on a personal basis. Businesses, practices and all sorts of other people now use social media to help drive traffic, as well as raise awareness as to what they have to offer. Social media can make communicating with your patients much more personal and make them feel valued, as they can constantly be kept up to date. Not everyone uses the same social media platforms so it is important that you have a presence on all of the main ones if you wish to reach as many people as possible. It is recommended that you post frequently to your social media pages to keep them fresh, and the more up to date they are the more likely they are to appear on Google’s results page. You can advertise your professional blog through your social media channels as well as linking them to your website as well, so your future patients can find you easily online.