With so much talk about Tik Tok over the last few months, Instagram has confirmed its desire to launch a service which will compete directly with the app from China. What makes it even more interesting is that Bill Gates has just offered to buy Tik Tok and turn it into an American company, which would end the discussion of removing the app in certain markets due to its association to the Chinese Government.
Instagram vs Tik Tok in America
Are we in for a face-off between Mark Zuckerberg and Bill Gates? Only the future will provide an answer to that question. However, it seems like the first one has decided to try his luck at competing against the giant Tik Tok, in months to come. If Trump carries out its threat of banning Tik Tok from the US territory, he could be doing Mr. Zuckerberg a very big favour, providing him with a market of over 175 million users in America (number of Tik Tok downloads) looking for a replacement.
Instagram is the largest social network today. It is used by influencers, brands as well as any regular individual to share pictures. It is so popular that those who use it go to great lengths in order to make their post more attractive than others. That is why there are story editors like the Mojo app that enables its users to bring their stories to a professional level by enhancing them with various add-ons, from video to music and much more.
“Reels” by Instagram
This new competitor of Tik Tok will be based on short-form videos instead of pictures like Instagram. The spokesperson for the company said that they planned to bring this new feature to its platform in the beginning of August, for the USA. As we mentioned earlier, the fact that President Trump is looking to ban Tik Tok from the American territory might be playing a large role in the sudden decision of Instagram to make Reels available in the country. In fact, Reels was already made available in India in July when Tik Tok was banned from that region. Coincidence?
This said, Reels has already been tested in other countries which are France, Brazil and Germany. Instagram has informed the media that the interest generated inside these few countries has convinced them that they should go global with this new service. Expect the app to be launched internationally in a few weeks and let the rivalry with Tik Tok begin!