Despite the changes within society, there is still sometimes a gender gap between the pay of men and women in the same job roles. However, if you build up a reputable business portfolio, you can allow your work and experience to speak for itself when trying to gain to new clients or business opportunities. If you are looking to create a portfolio which will help you to continue to rise to the top of any industry, male-led or not, then here are few tips on what you should include.
Your business profile
You need to start your portfolio by giving people a clear idea of what your business, company or services are about. This is particularly important when seeking out new clients or investors who may not know a lot about your particular business, or the sector which you work in. Try to include specific facts, such as exactly what the aims of your business are, how large your corporation is, and how your business stands out on the current market. While all this information needs to be factual, you will, of course, want to word this in a way which shows your company in the best possible light.
Customer base and references
The best way to gain new clients is to be able to prove that you already serve a large market group and that they are happy with your services. Of course, the first step in this is to make sure that you are reaching out to a range of clients through your marketing. Your marketing plan needs to be specific to your industry and target client group, and so you may benefit from hiring an advertising specialist to help you create the most appealing advertising campaign possible. For example, if you are running a law firm, then a company such as ApricotLaw, can help you to optimize your SEO ratings on websites so that you reach a wider audience and having better standings in search engines. Once you have a strong initial client base in place, then you need to make the most of this, by including strong references and recommendations from these clients within your portfolio.
Products and services you provide
Talk more in detail about what your company actually offers its clients, and also try to give a clear answer as to why you are a preferable choice than other, similar, companies on the market. For example, if you are within the beauty industry, and offer cosmetic treatments, then discuss topics such as the products you use, and why they are beneficial, the range of services they offer, what they entail and what the pros and cons of each are, etc. If it is appropriate, you can even mention that you are a female-led corporation and discuss how that gives you a unique perspective within your industry; However, you should be cautious when including this, as you don’t want to alienate a specific client group through your wording choice.