Many people are very passionate about their health, especially when it’s their own.
These health junkies are looking for websites to learn new, exciting things and stay up to date on the latest information.
With so many health blogs being started these days, needless to say it’s a competitive market. How can you make your website stand out among a sea of others?
You want to grow your audience, but you need people to be interested enough to stay on your site and even share it with others.
Below are 3 tips that you can use to grab readers’ attention and keep them coming back for more.
The first blog I started was about success. Ironically, there wasn’t anything successful about it.
I wrote about everything you could possibly imagine: job success, relationship success, business success.
The problem was I struggled to find a target audience that raved about my content. I had no readers who could look forward to new information each week that was extremely relevant to them.
If your health blog is just focused on the broad category of health, you seriously need to consider niching down into something more specific. Maybe you can focus on diet, fitness, or gut health. There are a ton of specialized topics within the health industry that can be great.
Niching down allows you to become an authoritative figure on one specific subject. When you write articles about it, your audience will know what to expect, and they will be interested in what you have to say.
Publish Content on a Consistent Basis
Many bloggers fail because they lack consistency. People are looking for content that is always fresh and always on time. If your health blog only publishes articles once every other month, chances are you’re missing out on a ton of new readers and engagement with your audience.
The health industry is constantly evolving. New studies are published on a daily basis that people want to know about. It’s important that you stay on top on things and share the news while it’s still that – new.
Even when there isn’t anything happening in your specialty at the moment, you still want to publish content to keep your readers engaged. Use a website analysis tool to spy on competitors in your niche.
Find out what they’re writing about, and then put a different spin on it to be more interesting.
The difference between making money with your blog or failing miserably is treating your blog like a business. That means giving your audience what they want, when they want it.
Make It Personal
The amazing thing about blogs is that each one is always unique. Even though there may be thousands of other bloggers in your specialized niche, you still have your very own special sauce – your writing style and your experiences.
People love feeling connected to others.
Maybe you’ve gone through some serious health issues that your readers can relate to. Blog about that.
Any chance you can, you should incorporate your life experiences into your content. People don’t visit and follow blogs because they have the most accurate information. They follow them because of you.
Personal stories will make your readers feel a part of your health journey, and that’s when you know you have them hooked.
Summing It All Up
Blogging should be a fun experience for both you and your readership. Follow the tips above to make sure your blog is more interesting than the competition, and therefore more successful in the long run.