Have you ever wondered what kind of people use a PR agency? If so then this is the article for you and we have spoken to some key players in a number of PR firms to find out exactly what kind of clients they have. Of course we will not be divulging names about the clients, that would actually be the opposite of PR, but we can reveal the 3 most common types of clients which PR agencies all over the world have on their books. PR teams are experts in managing public opinion and helping many people with their public image and their public message and these are their most common types of clients.
A politician’s career quite literally lives and dies based on their public opinion and if something bad happens and the public turn against them, they may never recover from it. A public relations company will not only be able to help the politician with the image that they present to the public, it will also help them to say the right thing at the right time, have the right photo taken at the right place and generally find ways to spin their actions to be seen as positive. Politicians all over the world rely very heavily on their PR team.
Businesses must focus very heavily on their overall reputation and the message that they are sending out about their company. In the past this wasn’t so much the case and for most businesses as long as they had a great product and excellent service, they would always attract customers and could generally rely on having a positive public opinion. These days however the public can very quickly turn on a business for even the slightest of errors of judgements or mistakes which is why they also rely heavily on the powers of a PR company. Beyond this businesses will also use a PR firm to help them to create a company message and use this to build a successful brand, rather than simply creating a more successful business. Brand management is often top of the agenda for companies who use PR firms.
For many years it has been celebrities who have more often than not been paying the wages of PR firms and that is still very much the same today. The world of a celebrity is unlike any other and today they may have it all, but tomorrow they may have absolutely nothing. Celebs rely on public opinion and that is why they also rely so heavily on PR firms to make sure that the public opinion of them is what they want it to be. In many cases celebs aren’t worried as to whether they are being spoken about positively or negatively, just that they are still being spoken about at all. If a celebrity doesn’t have a PR team on their side then they are unlikely to make it in what is a very brutal industry in which you are highly disposable.