Blogging is a great pastime. It allows you to write down all of your knowledge, experiences, and emotions, and to share them with others. Creating a blog is a completely personal experience, and you can write about any topic that interests you. If done correctly, blogging can also be a great source of income, as you can be paid to advertise products on your blog site. However, in order to make you blogging profitable, you first need to make your site engaging and increase your readership. If you are looking to increase engagement with your blog, here are a few tips which you might find useful.
The headline is the first thing your audience sees (aside from your blog name), and as such, it needs to convey exactly what your blog posts are about, in as few words as possible. You will want to create something catchy, and easy to remember, and it can be a good idea to use popular keywords, as well as language tricks such as alliteration.
One of the aspects which draws an audience is sharing personal perspectives. Anyone can find generic, fact related content online and in the news, but people want real-life stories from real people who they can relate to. Think about the sort of content you would be interested in reading and translate that into your own writing.
You need to find a balance between entertaining and educating; people want humor, but they are also more attracted to blog sites which provide them with something they can’t get on their own. For example, if you are writing about a trip abroad, you’ll want to include anecdotes and titbits which tell a story, as well as information about the best places to visit. The more useful your content turns out to be, there more likely it is people will return for future advice from you.
Appeal to a wider audience
The more informed you are on a topic, the more likely it is that your writing will be interesting and engaging. However, that doesn’t mean that you should only stick to the few topics that you know; the broader the range of information you share, the larger your audience appeal will be.
Too much written content can become dull, and as such, you should also try and include visual media, such as pictures, gifs, and videos. To make your content more personal, try and include media which is either of you or taken by you. If you want your site to seem more professional, then you could consider getting headshots done by a professional, such as Mike Sansone Photography, to include on your site.
There’s no point putting all of your hard work and effort into creating a blog if you don’t have the audience to read your content. Therefore, it’s important to promote your posts, especially on social media. You can also create a mailing list so that people can keep up to date with new content that you post.